Marketing Tag

a still image from the movie Zoolander, overlayed with white text that says "Listicles, so hot right now"

03 Apr 2023

5 Listicles for Entrepreneurs and Businesses that Love Lists

Listicles: so hot right now. For those who don’t get sucked into the black hole that is Buzzfeed on the daily and are wondering what the heck a listicle is, here’s a definition: an article that is structured as a list and often fleshed out with additional related text....

a neon question mark at the end of a dark, graffitied hallway

31 Jan 2020

Copy or Content: Which is It?

Kyla Girling

Writing & Editing

People often use the words ‘copy’ and ‘content’ interchangeably, although they aren’t exactly the same thing. Sure, they both involve words - but it’s what those words are doing that marks the difference. Why should you care? Can't you leave this up to the writers or the marketing experts or...

Marketing Tag

5 Listicles for Entrepreneurs and Businesses that Love Lists

Copy or Content: Which is It?

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