Baird & Dupuis Neighbourhood News

Realtors Amber Baird and Jennifer Dupuis were looking to invest in a creative marketing campaign benefitting the communities where they live and work. We completed a consultation and strategy, and developed a plan for an ongoing Q&A series featuring local businesses and organizations that showcase all South Delta has to offer. We continue to consult on who to feature, schedule and conduct interviews, collect photos, and write Q&A or listicle-style blog posts that are posted across their multiple marketing channels. In addition, we created a branded form and email templates to ease communications with potential subjects, who receive the advantage of a free marketing opportunity, courtesy of Baird & Dupuis. This integrated content marketing strategy generates ongoing relevant content for their website, monthly email newsletter, and social media (Instagram and Facebook).