The RBC JCC Sports Dinner 2024

The Jewish Community Centre of Greater Vancouver hired us as the media and marketing team for the 2024 RBC JCC Sports Dinner, an annual fundraising and‬ ‭networking campaign culminating with an event held on February 28, 2024. To support the registered non-profit’s fundraising goals, we consulted on a media and marketing strategy and helped the client enhance their online presence, foster community engagement, showcase sponsor contributions, and develop a useful reporting framework.‬

Our team began by helping the client define and develop a consistent brand voice and appearance, which allowed us to effectively strategize, write and edit copy/content, and provide graphic design services across multiple platforms (online, print, radio, and television). We liaised with media outlets on the client’s behalf and made partnership recommendations. As the campaign progressed and news was strategically released, we made several updates to their Squarespace website (copy, graphics, content, links and menu changes), including on-page SEO (page titles, URLs, meta descriptions, keyword planning). We created content for social media (Facebook, Instagram, X, LinkedIn) and helped manage their channels leading up to the event. We also developed, edited, and scheduled newsletter campaigns from their MailChimp account, and produced and distributed a press release to build momentum and encourage media engagement. Finally, we provided comprehensive reporting and analytics to help identify successful strategies and set a solid foundation for future events.