Jackie Kenmare, owner of Pinnacle Custom Homes and Westcoast Floating Homes, approached us in 2022 for a website refresh after joining the company her father originally built from the ground up over 30 years ago. The existing website was outdated and needed a complete overhaul, including revamped copy throughout, and an expanded ‘about us’ section with her dad’s history, Jackie’s experience, and how they’re leading the family-run business into the next generation. Jackie wanted the website to be image-focused with minimal copy to let the gorgeous custom builds and float homes in their portfolio do the talking. We collaborated with local web designer Geoff Murie of Creative Branch to create a WordPress website that reflected Pinnacle Homes’ elegance, professionalism, and family values. Since then, we’ve updated Jackie’s website on an as-needed basis, most recently to announce her full leadership as her father transitions out of daily operations into a consulting role.