A website delivers a first impression, which often determines whether someone is interested in your services or products. By now we all know how important a website is for your business. From delivering information to connecting with clients, a good website uses enticing imagery and contains pertinent information. But are...
Five-year-old Holly Talbot’s first day of kindergarten started like any other. She bounced out of bed. She scratched her cat Eow under the chin and picked out a princess dress and high-top kicks. Another quick cuddle with Eow and … Holly had a thought. Why don’t cats go to kindergarten? This changed...
As writers and editors, we understand how brain-draining drafting a story can be. You have to stick to the conventions of your genre, create relatable characters with rich backstories (while avoiding info-dumps), insert conflict and resolution at appropriate times, write realistic yet plot-propulsive dialogue, and then wrap it all up...
What do you do when the words just don’t come? Maybe you force out some bullet points and call it a day, or you start to research tips for writing and get sucked into a rabbit hole of distractions. Often, you may close the page and decide you’re just not...
Comedy writing is hard. First of all, what's funny is often subjective, which makes it especially tricky. There's the ever-looming risk of the cliché. It's easy to sound hackneyed, especially if you're new to writing funny. And it can be discouraging when it isn't as respected as "serious" writing, but...
People often use the words ‘copy’ and ‘content’ interchangeably, although they aren’t exactly the same thing. Sure, they both involve words - but it’s what those words are doing that marks the difference. Why should you care? Can't you leave this up to the writers or the marketing experts or...