For my early career, I was simply a byline. I spent a decade as a journalist in the Kootenays delivering valuable news, before deciding I wanted to get my feet wet in the non-profit realm. Leveraging my writing skills, I built campaigns that increased awareness, highlighted important work in my...
We recently undertook the task of making writersblocksolutions.ca more accessible to more users (including our team!), as a result of our successful application to Small Business BC’s Workplace Accessibility Grant program. [no_blockquote text="The Workplace Accessibility Grant provides direct supports to small business employers in British Columbia by providing direct financial assistance...
We’re guessing CDAP has jumped out at you like a mischievous younger sibling from somewhere on the internet. If not, allow us to break the news!...
Integrated content means that a brand has blended and coordinated communications across multiple marketing channels to deliver a strategic, cohesive message. When done well, the content will play out in perfect rhythm. Think Michael Moschen juggling on a grand stage — impressive and effective, right? ...
Keeping up a regular blog seems like it should be as natural as breathing for a writing/editing company — a basic rite of passage. And with generative AI growing by leaps and bounds, you may even think, “Can’t the robots do that now?” ...
When she saw “FROM RICK TO RICCI” splashed across The Province newspaper’s front page on Sunday, March 30th, 2008, Jayne Doxtater needed a moment. Even though she was interviewed for the article, it was a different feeling seeing it permanently in print. She took a deep breath. There, paired with...
As writers and editors, we understand how brain-draining drafting a story can be. You have to stick to the conventions of your genre, create relatable characters with rich backstories (while avoiding info-dumps), insert conflict and resolution at appropriate times, write realistic yet plot-propulsive dialogue, and then wrap it all up...
As writers and editors, we understand how brain-draining drafting a story can be. You have to stick to the conventions of your genre, create relatable characters with rich backstories (while avoiding info-dumps), insert conflict and resolution at appropriate times, write realistic yet plot-propulsive dialogue, and then wrap it all up...
When CEO Chris Legler of Axios Growth Consultants approached us with a request for communications support, you can imagine that our curiosity was piqued. Providing communications assistance for a management consultant who provides and develops strategies for business growth? It seemed like we’d be learning a lot from him in...
You probably receive a dozen email newsletters a week from brands or businesses that you’ve connected with over the years. Depending on your newsletter sign-up habits, you might even receive a dozen every few days. But how long is it before you’re scrolling to the bottom of those emails looking...