We’re guessing CDAP has jumped out at you like a mischievous younger sibling from somewhere on the internet. If not, allow us to break the news!...
Integrated content means that a brand has blended and coordinated communications across multiple marketing channels to deliver a strategic, cohesive message. When done well, the content will play out in perfect rhythm. Think Michael Moschen juggling on a grand stage — impressive and effective, right? ...
Keeping up a regular blog seems like it should be as natural as breathing for a writing/editing company — a basic rite of passage. And with generative AI growing by leaps and bounds, you may even think, “Can’t the robots do that now?” ...
The most memorable rules are the ones spoken in absolutes: i before e, except after c; never end a sentence with a preposition; never start a sentence with and, but, however, or hopefully. But when you learn that those absolutes all have innumerable weird exceptions, your whole world shatters and...
When she saw “FROM RICK TO RICCI” splashed across The Province newspaper’s front page on Sunday, March 30th, 2008, Jayne Doxtater needed a moment. Even though she was interviewed for the article, it was a different feeling seeing it permanently in print. She took a deep breath. There, paired with...
As writers and editors, we understand how brain-draining drafting a story can be. You have to stick to the conventions of your genre, create relatable characters with rich backstories (while avoiding info-dumps), insert conflict and resolution at appropriate times, write realistic yet plot-propulsive dialogue, and then wrap it all up...
As writers and editors, we understand how brain-draining drafting a story can be. You have to stick to the conventions of your genre, create relatable characters with rich backstories (while avoiding info-dumps), insert conflict and resolution at appropriate times, write realistic yet plot-propulsive dialogue, and then wrap it all up...
When CEO Chris Legler of Axios Growth Consultants approached us with a request for communications support, you can imagine that our curiosity was piqued. Providing communications assistance for a management consultant who provides and develops strategies for business growth? It seemed like we’d be learning a lot from him in...
You probably receive a dozen email newsletters a week from brands or businesses that you’ve connected with over the years. Depending on your newsletter sign-up habits, you might even receive a dozen every few days. But how long is it before you’re scrolling to the bottom of those emails looking...
Laura White is a powerhouse web designer that not only excels in her field, but taught herself how to do it all by tinkering with computers and experimenting in IT for many years. With talent like hers, a passion-turned-business went live and was getting plenty of hits, but could she...