Laura White is a powerhouse web designer that not only excels in her field, but taught herself how to do it all by tinkering with computers and experimenting in IT for many years. With talent like hers, a passion-turned-business went live and was getting plenty of hits, but could she...
A website delivers a first impression, which often determines whether someone is interested in your services or products. By now we all know how important a website is for your business. From delivering information to connecting with clients, a good website uses enticing imagery and contains pertinent information. But are...
Five-year-old Holly Talbot’s first day of kindergarten started like any other. She bounced out of bed. She scratched her cat Eow under the chin and picked out a princess dress and high-top kicks. Another quick cuddle with Eow and … Holly had a thought. Why don’t cats go to kindergarten? This changed...
As writers and editors, we understand how brain-draining drafting a story can be. You have to stick to the conventions of your genre, create relatable characters with rich backstories (while avoiding info-dumps), insert conflict and resolution at appropriate times, write realistic yet plot-propulsive dialogue, and then wrap it all up...
What starts as a regular yoga class becomes a twisted tale of feline frolic when curious kittens wander in and out of practice, purring and mingling with participants who are eager to be a part of something special. Each person who signed up for cat yoga was enticed in some...
In the newsroom, a press release arrives via email, or sometimes even by fax or in person. If it’s well written, it gets straight to the point and doesn’t waste your time. The short catchy headline grabs your attention and the location listed confirms its relevance. You read on...
Think of the Communications Consultation & Strategy process like a blind date for a platonic business relationship (minus first-date awkwardness because we are professionals). You step into the room — or in this case, hop on the video call (we’re just fine with long-distance) — and we start asking you...
Engaging in our Communications Consulting & Strategy process will help you clearly define your goals and audience, and provide you with a framework for future communications. The best part is, it will save you time and energy! So, What the Heck is Comms Consulting & Strategy? We’ll break it down...
What do you do when the words just don’t come? Maybe you force out some bullet points and call it a day, or you start to research tips for writing and get sucked into a rabbit hole of distractions. Often, you may close the page and decide you’re just not...