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Make Sure it’s Funny: Comedy Writing is Hard

Comedy writing is hard. First of all, what's funny is often subjective, which makes it especially tricky. There's the ever-looming risk of the cliché. It's easy to sound hackneyed, especially if you're new to writing funny. And it can be discouraging when it isn't as respected as "serious" writing, but then it's also oh-so-golden when it lands just right. Of course...

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Copy or Content: Which is It?

Looking for a copy writer? Or is it a content writer you're after?   People often use the words ‘copy’ and ‘content’ interchangeably, although they aren’t exactly the same thing. Sure, they both involve words - but it’s what those words are doing that marks the difference. Copy’s purpose is to push the audience toward a desired action. Copy is promotional advertising or...

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